Monday, 13 September 2010

Red Letter Days Christmas 2010 Incentive - £1,500 Sales Value

The Melior is the original classic French press coffee maker designed in the 50s, and is still produced with the same handcrafted quality as the original. Capacity: 12 cups.

The enduring appeal of Pierre Cardin's global benchmark of design excellence flows from the vision of one of fashion's legendary personalities. Pierre Cardin is a truly global brand, with style and image always remaining at the cutting edge.
Features include :
- Smooth, Leather-Effect Material
- Twin, Zipped, External Pockets
- Easy Access Front Zipped Pocket
- Clothes Retaining Strap
- Adjustable, Detachable Shoulder Strap
- Carry Handle
- Fully Lined Interior
- Fully Zipped Closure
Dimensions: H58 x W56 x D20cm

Backlit LCD 13 segment maximum size display (190 x 100mm), White glass platform 260 x 260mm, Step on - bleep - step off - read, 200kg capacity

Luxury hand spa with aromatherapy funciton. Soothing bubble massage, softening cutlicles. 12 accessories inc. Nail dryer. Biodirectional rotation with 2 speed control

i-Station TimeCube is a distinctive and compact alarm clock radio & speaker system for iPhone and iPod. Available in either black or white, this speaker system and FM radio also recharges your iPhone / iPod and has a great space saving design of only 90mm cubed. With its large digital screen for clock and menu functions, it features two alarms with sleep & snooze functions, and your choice to wake up to iPhone / iPod, Radio or Buzzer. The TimeCube is a great way for those who love their morning music to start the day on the right note.

For the traveling sports player, the Wilson BLX Tour Duffle Bag is a must have. This large duffle features a huge main compartment with a built-in, separate shoe pocket. The side pocket can store up to 2 racquets without covers. Carry other miscellaneous items in the two accessories compartments: one large, one small. A removable shoulder strap and oversized grab handles are included.
Dimensions: L30.5"" x H12"" x D14""
Large main compartment
Racquet compartment can hold up to 2 racquets without covers
Separate shoe pocket
Accessory compartments
Adjustable and removable shoulder strap

Red Letter Days Christmas 2010 Incentive - £3,000 Sales Value

Cordoba combines great design, superior detailing and clever functionality. All wrapped up in a package that is ultimately light. Dimensions 57X50X14

Man's Sterling Silver Bangle. Features braided pattern in oxidised finished and polished cap ends.

Richardsons Sabatier Trompete 5 piece Knife Block
Richardson's Sabatier Trompete 5 piece Knife Block. These knives are made using the traditional bolster, full tang, three rivet construction with precision ground blade made from the finest high carbon stainless steel, guaranteed for 25 years, dishwasher safe. This knife set features Paring, All Purpose, Cooks, Carving and Bread knives in a wood block.

18K White Gold Necklace. Features delicate oval trace links and spring-ring closure. 41 cm

700 watt motor. 2.9-litre bowl. 1.5-litre liquidiser. 3 speeds plus pulse. Detachable blades. Includes chopping blade, thick and fine slice/shred disc, whisk, citrus press, spatula. Dishwasher-safe parts. Easywind cord storage.

Capture the moment in vivid video or stills - the DVR 865HD does both and even includes a Voice Recorder! When you're done, print your still directly to a Pictbridge compatible printer (no PC required) or share your videos which are stored on convenient SD media cards. Rechargeable LiIon battery can be charged via AC or USB.

Experience your iPod music in superb sound quality with the DC146. Just dock your iPod and enjoy music the way you like it. DC146 also offers fast and precise tuning via its 20 preset stations. 2 x 1.5 watts RMS. FM/MW tuner. 20 station presets. CD-R/CD-RW playback. 20 track programmable CD. Pause, shuffle, repeat functions. LCD display. Clock/Sleep timer. Dynamic bass boost. Docks most Apple iPod models with 30 pin dock connector. Headphone socket. Remote control requires 2 x AAA batteries (not supplied). Size main unit (H)23.3, (W)14.8, (D)21.6cm. Size speaker (H)23, (W)13.4, (D)15.2cm.

SONY MDR-RF850RK-Wireless radio frequency closed headphones,30mm driver unit, rotary volume control, auto power on/off, mute function, up to 100mtrs range, 3 channels, auto tuning.

Red Letter Days Christmas 2010 Incetive - £5,000 Sales Value

5.1 system, 600W RMS, Dolby Digital, Pro Logic II, HDMI, USB. Bring the power of the cinema into your home! Powerful speakers with bass pipes and high definition HDMI 1080p upscaling pump up your home entertainment experience. 600 W RMS power delivers great sound for movies and music. Speakers with bass pipes for great sound in powerful design. Dolby Digital and Pro Logic II surround sound. Plays DVD, VCD, CD and USB devices. HDMI 1080p upscales to high definition for sharper pictures. Karaoke scoring for fun and exciting song contests at home.

Extra large feeding tube, no pre-cutting needed. 700 watt powerful motor. Unique micro mesh filter for more juice. 2 speeds for soft and hard fruits. 1.5L juice jug with foam separator. 2L pulp container for continuous juicing. All parts dishwasher safe. Anodized aluminium body.

More than words. 200 name & number memory. 60 minute record answering. Message counter on base. Auto power reduction. Handset speaker phone. White illuminated display. 12 hour talk time. Plus 2 additional handset.
Enjoy unbelievable sound quality with the XHD sound technology while talking to your family and friends. You will hardly want to end the call.

RayBan 3025/W0879 GUNMETAL GREY/GREEN 58mm
The Ray-Ban 3025 aviator sunglass is one of Ray-Ban's signature pieces. Designed in the 1930s for pilots it has since become a global phenomenon and is worn by people of all ages and all face shapes. The Ray-Ban aviator cannot be faulted.

Southern German fullgrain calfskin with subtle print and fine rare finish, chrome tanning, semi-aniline dyed through. Jacquard lining with Montblanc branding. Black and white resin star logo with branded ruthenium-plated ring on the bottom right corner of the cover.

Samsonite Cordoba 55cm Upright Cabin Baggage, Lock Combination, Interior pocket, Outside pocket Black

Champney Ladies Bath Robe plus the Therapists Choice Gift Set-300ml skin comforting body butter, 200ml Aqua Therapy Recharging Bath Tonic, 125ml Crackling Foot Revival Gel, 75ml Vitamiracle Hand & Nail Cream, 75ml Overnight Sensational Handcare Treatment, 75ml Natural Micro-derm Face Polish, 50ml Perfect Sleep pillow Mist, 50ml Citrus Glow Energising Shower gel, 15ml Super Calm Rescue Balm, 10ml Nail & Cuticle Wonder Oil, Super Plumping Lip Gloss, Collagen Plus Express, Facial Treatment Mask x1

GE NEW 14.2 Megapixels Digital Camera.
GE NEW 14.2 Megapixels Digital Camera. Design for ease of use with all the functions you expect. 5 x optical zoom, image stabilisation, face, smile & blink detection. Panorama capture option. Li-10n rechargeable battery.

Red Letter Days Christmas 2010 Incentive - £7,000 Sales Value

Play MP3/WMA-CD, CD and CD-RW. USB Direct for MP3/WMA music. Digital Sound Control. MAX Sound. Auto-stop stereo tape deck. Karaoke for endless singing. MP3 Link for portable music. 4 x 60 Watt RMS, USB, MP3/WMA, MAX-sound, 3-way, 3 CD changer, tape.

Emporio Armani Gents Designer Fashion Watch. These watches are from the celebrated designer Giorgio Armani one of the most influential designers Italy has ever produced.
- Quartz Movement
- Stainless steel case and bracelet
- Second hand dial
- Black dial
- 30m Water Resistant

Emporio Armani Ladies Designer Fashion Watch. These watches are from the celebrated designer Giorgio Armani one of the most influential designers Italy has ever produced.
- Quartz Movement
- Stainless steel case and bracelet
- Second hand dial
- Black dial
- 30m Water Resistant

Arthur Price 58-Piece Cutlery Set, Bead pattern. Constructed from 18/10 stainless steel. Includes eight 7-piece place settings, two serving spoons and mahogany-finished wooden chest.

Metal: Brass
Plating: Platinum-plated
Finish: Polished
Other Material: Black carbon
Measurements: Diameter: 15 mm
Mechanism: S-arm
Special Characteristics: Carbon is a woven fibre laminated with resin. It combines maximum strength with minimum weight.

Play together today with Xbox 360 Arcade, including the Xbox 360 console, wireless controller.

Play your movies and music in-car! The Philips PD7022 featuring two 7"/18 cm TFT LCD display screens lets you indulge in enjoying your DVD/DivXÆ movies, music and photos on the road. Install and mount easily for in-car enjoyment. Play your movies, music and photos on the go. DVD, DVD+/-R, DVD+/-RW, (S)VCD, CD compatible. DivX Certified for standard DivX video playback. MP3-CD, CD and CD-RW playback. View JPEG images from picture disc. Enrich your AV entertainment experience. 7" TFT colour LCD display in 16:9 widescreen format. Expand movie enjoyment with dual TFT LCD screens. Built-in stereo speakers. Extra touches for your convenience. Full Resume on Power Loss. AC adapter, car adapter and AV cable included. Car adapter and mounting strap included. Headphone jack for personal enjoyment.

Traditional Espresso design. Large 2.5 litre water tank. All-metal body with stainless steel cup plate. Pannarello steam attachment for perfect foam. 2 coffee filters: 1/2 cups, espresso pod. Aluminium filter holder with ëperfect cremaí system.

Red Letter Days Christmas 2010 Incentive - £10,000 Sales Value

PHILIPS 19PFL3405H/05 LED HD 19inch TV
Brilliant LED images with low power consumption. HD Ready with Digital Crystal clear for depth and clarity. Dynamic contrast X0000:1 for incredible rich black details. Integrated MPEG 4 tuner for HD reception without STB. Seamless connectivity with 1 HDMI input and Easylink. Share your photos on screen via USB (H only). Environmentally friendly - EU Ecolabel certified. More energy efficient through LED technology

Pentax Bridge Compact Digital camera
This Pentax is a bridge between compact digital camera and a digital SLR camera packed with features: 12.1 megapixels, 26x tele zoom for great distance or really close up shots, CCD shift shake reduction, 720p HD movie mode, 2.7" LCD monitor, HDMI output. Colour Dark Navy

The Nintendo Wii console comes with a motion sensitive remote which translates your movements directly onto the on screen activity and features a built-in speaker to keep you up close and personal to the game. To allow you to get gaming as soon as possible. Supplied with 2 Premium Games

BDPS370 plus 3D play back capability. FY10 New Entry Blu-ray Disc Player for Playback of BD-ROM Profile 2.0, Playback of DVD with 1080p Upscaling, CD and AVCHD. Bravia Internet Link (BIV) for more contents to enjoy, BBC iplayer and other catch up TV ready. USB front terminal for music/photo/movie playback. DLNA ready to access to contents in PC. 24p True Cinema, x.v.Colour, Deep Color, PhotoTV HD and BRAVIA Sync. Full HD Audio De-coding Dolby TrueHD & DTS-HD. 6 Second Quick-Start Mode and Xross Media Bar GUI.

GARMIN 010-00782-00 NUVI 1370 SAT NAV
Street-level mapping for UK, Ireland, Western, Eastern Europe and North America
Bluetooth® wireless technology for hands-free calling through your Garmin sat-nav
Built-in Cyclops speed camera database (includes fixed camera locations and mobile hot-spots)
Lane Assist - illustrates the correct lane choice for upcoming turns and exits
4.3 inch wide touchscreen display, sleek, ultra-slim design that fits easily in your pocket.

Mulberry Antony Handbag
Mulberry Antony Handbag. Natural leather satchel bag, adjustable canvas strap, postmans lock closure, one external zipped pocket under flap, brushed leather interior, internal Mulberry fob.

Montblanc Oval Star Earrings
Montblanc Oval Star Earrings. Made from the finest 925 sterling silver, rotating Montblanc emblem set with a round brilliant cut diamond, for pierced ears only - gift boxed

Light & compact Handycam® Premium Carl Zeiss Vario-Tessar Lens, sharp detailed 60x optical zoom, Face Detection for optimised portrait recording, 2.7" WIDE clear photo LCD, video light for assistance in low light conditions. Silver colour variation.

Red Letter Days Christmas 2010 Incentive - £15,000 Sales Value

PHILIPS 32PFL5405H/05 LED HD 1080P 32inch TV
Brilliant LED images with low power consumption. HD Ready with Digital Crystal clear for depth and clarity. Dynamic contrast X0000:1 for incredible rich black details. Integrated MPEG 4 tuner for HD reception without STB. Seamless connectivity with 1 HDMI input and Easylink. Share your photos on screen via USB (H only). Environmentally friendly - EU Ecolabel certified. More energy efficient through LED technology.

Enjoy powerful cinema in your home with 3D Angled Speakers. Maximize your home cinema sound experience with dynamic 3Directional Angled Speakers! Play all your favourite entertainment content including Blu-ray on the innovative Philips 5000 series home theatre system. Great listening experience. 3D Angled speakers disperse sound evenly around the room. 1000W RMS power delivers great sound for movies and music. DTS, Dolby Digital and Pro Logic II surround sound. DoubleBASS technology for fuller and deeper bass. Designed to enhance your living space. Sleek high gloss finishing with unique touch controls Connect and enjoy all your entertainment. Plays Blu-ray Discs, DVD, VCD, CD and USB devices.

Celebrate music your way - in pristine and powerful sound! The all-in-one 160 GB MCi500H lets you enjoy HDD playback, transfer music from your PC, plug and play from USB devices or enjoy countless more music options on Internet Radio. Wireless micro hi-fi, 100W, 160GB HDD, CD, audio streaming, internet radio

Samsung 10.1" Netbook
Atom N450 processor, 1.66 ghz, 1GB Memory, 250GB Hard Drive, webcam, Wi-Fi, Bluetooth, 3 in 1 Card Reader, 10.1" WSVGA LCD. Windows 7 Starter. Red/Black Colour.

Hugo Boss Gents Chronograph Strap Watch
Gents quartz movement chronograph function sports watch with stainless steel case, black dial, with whit sub dials on perforated sports styling leather strap.

Hugo Boss Ladies Diamond Stainless Steel Bracelet Watch.
Ladies stainless steel case & bracelet, quartz movement, white mother-of-pearl dial, black roman numerals, rectangular face with diamond strips on vertical sides of the face.

Montblanc Caress of a Star 6 Strand Bracelet
Montblanc Caress of a Star 6 Strand Bracelet. Made from the finest 925 steling silver, special closure featuring the Montblanc Star Emblem.

Montblanc Fine Jewellery Collection Round Cufflinks
Montblanc Fine Jewellery Collection Round Cufflinks. Stainless steel cufflinks featuring a floating Montblanc diamond.

14.2MP APS-C type CCD sensor, SteadyShot INSIDE, High shooting sensitivity and high-IO noise reduction even in low light, Easy shooting mode selection and new on-screen Help Guide help demystify camera settings for beginner users, New design and NEW grip for improved user-friendliness. Photo TV HD, Bravia sync, new GUI with 4 colour variations, new battery (NP-FH50), ISO 100 - 3,200, D-Range Optimiser, Anti-Dust system, 9 points AF, Full resolution, 3 fps continuous shooting, 2.7” LCD screen, Optical viewfinder 95% / x0.74. Auto pop-up flash (GN10), Eyestart for quicker autofocus, Compatible with MS Duo & SD cards (dual slot), Remote control compatible (not incl). DT18-55 mm f3.5-5.6 SAM (SAL1855.AE) included.

Red Letter Days Christmas 2010 Incentive - £20,000 Sales Value

Mulberry Bayswater Handbag
Mulberry Bayswater Handbag, natural veg tanned leather shoulder bag, postmans lock closure, hidden padlock in hanging leather pouch, brushed leather interior, two internal zipped pockets, internal belt straps to enable widening for extra space.

Montblanc Embracing Star Bangle
Montblanc Embracing Star Bangle. Made from the finest 925 sterling silver, featuring the Montblanc emblem and multiple embossed dots.

New, modern bean-to-cup machine, Compact design with easy-access water tank & coffee ground waste, Energy-saving: less than 1w power consumption in standby mode, Intuitive menu, Stainless steel pannarello with pendulum movement, Height-adjustable dispensing spout, Durable ceramic-blade grinder, Brita Intenza water filter and Rapid steam.

Sony 32" 1080P HD READY LCD TV
32" High Definition Ready LCD TV. HD1080 Resolution Panel (1920 x 1080) Essential eXperience Series. Full High Definition 1080 picture quality. Enhanced picture quality ensuring realistic colour reproduction. Simple and easy to use with XrossMediaBar™. Easy connectivity with 4x HDMI, USB and BRAVIA Sync technology. In-built light sensor for optimal colour reproduction. BRAVIA Engine 2 technology for advanced picture quality. Realistic movie experience via 24p.

Sony Blu-Ray Home Entertainment System
5.1ch Blu-Ray Home Theatre withSatellite Speakers; Bravia Internet Link incld. Catch up TV (iPlayer, etc), 3D/DLNA Ready with auto update via internet; Made for iPod; TTL 850W RMS

High Definition, Exmor R CMOS sensor reducing half the noise even in low light, premium 3.1 MP still image recording, sharp defined 25x optical zoom, Intelligent Auto recognises and adjusts to 11 scenes, Face Detection, Smile Shutter, Face Detection, Smile Shutter. 2.7" WIDE clear LCD screen. Black colour variation.

Acer Aspire Timeline 13.3" Notebook
Intel Pentium Dual SU4100 processor, 1.3 ghz, 3GB Memory, 320GB Hard Drive, Webcam, Wi-Fi, 5 in 1 Card reader, 13.3" WXGA LCD. Windows 7 Home Premium. Colour Black

Apple 8GB iPod Touch & Bose Surround Sound Series 11 iPod Speaker System & Docking Station
Overview The SoundDock® digital music system from Bose was specifically designed to expand and enhance your enjoyment of the music stored on this 32GB iPod Touch. Just slip it into the docking cradle for the BOSE® sound your favourite songs deserve.

Red Letter Days Christmas 2010 - South African Adventure

Experience is all with this once in a lifetime trip for two to South Africa! If adventure is what you’re looking for then you’ve come to the right place because the South Africans know how to do it properly! We’re sending you to the vibrant city of Cape Town where you’ll spend 5 nights in the heart of it all at the plush Urban Chic Boutique Hotel where you’ll definitely be grateful for the comfortable beds each night as your days are going to be filled with skydiving, Great White Shark diving, sandboarding, kite surfing and abseiling down the famous Table Mountain! If you’re up for adventure then this is the prize for you!

Prize includes:
  • Return flights for two people to Cape Town (a)
  • Fully inclusive car hire for the duration of your stay (b)
  • 5 Nights accommodation at the 4 Star Urban Chic Boutique Hotel in Cape Town (c)
  • Breakfast for two people in the hotel restaurant each morning
  • Tandem Skydiving for two people over Cape Town to include: (d) Briefing by qualified tandem master; Tandem Master's Fee; Scenic Aircraft ride; Hire of equipment
  • Full Day Great White Shark Cage Diving Adventure for two people to include: (e)
    Boat ride from Gansbaai; Diving/snorkelling equipment; Light breakfast & lunch on board the boat; Expert guides & crew; Opportunity to make several cage dives throughout the day
  • Full Day Sandboarding Adventure for two people to include: (f) Transfers from the hotel to the Atlantis Nature Reserve Dunes; Lunch and juices throughout the day; Expert Sandboard lessons; Professional Sandboard Hire; Tuition throughout
  • Table Mountain Abseil for two people to include: (g) Travel to 1,000m above sea level up Table Mountain; Fully trained expert guide/tutor; All safety equipment; Abseil down Table Mountain
  • Half Day Kite Surfing Lesson for four people to include: (j) Wetsuit, Kite, Harness & Kiteboard; Expert Kiteboarding Instruction; Lesson to cover theory and kite set up, kite piloting, launching & landing;
  • Travel insurance (l)

Terms & conditions:

(a) Travel is subject to availability at the discretion of the organiser. Departure airport used will be dependent on the direct availability from the winners nearest available international airport, which may not necessarily be the closest.
(b) Driver must be over the age of 25 and have held a full clean drivers licence for a minimum of 2 years. Fully inclusive refers to unlimited mileage, collision damage waiver, theft protection, local taxes and airport fees. Driver must also hold a valid credit card (not debit card) with a minimum of £500 available for security deposit, which is refundable upon safe return of the vehicle.
(c) Hotel is classed as a 4 Star and is based on two adults sharing a twin or double room (winner’s choice) with ensuite bathroom on a bed and breakfast basis.
(d) All jumpers must be over 18 years old, in good physical and mental condition, healthy, 100% sober, under 17.5 Stone and height/weight proportionate.
(e) A typical white shark diving excursion takes between 3-6 hours, depending on the weather, sea conditions and shark behaviour with trips in the cage lasting around 15 minutes each time. Trips depart from Kleinbaai Harbour and anchor site depends on the sea conditions, weather and previous shark sightings. No diving experience necessary.
(f) A reasonable level of fitness is required.
(g) A reasonable level of fitness is required.
(h) An ability to swim is essential.
(i) Subject to normal terms of acceptance.

Wednesday, 30 June 2010

Red Letter Days Q3 2010 Incentive Prizes

Hi all,

Budget cuts and England’s departure from the World Cup have made summer a bit gloomy, but luckily the Red Letter Days Q3 incentive is here to lift everyone’s spirits! Q3 starts tomorrow which means a clean slate for everyone to qualify for a fantastic prize.

Under the usual guidelines, simply reach a minimum of £1,000 worth of sales between 1st July and 30th September to be guaranteed a prize:

Sales Value £15,000
  • Citizen JY001050E Skyhawk Titanium Watch
  • Wenger SA865742 3 PC Luggage Set Silver
  • Sony Flagship Cyber-Shot 9 Megapixels Digital Camera (Featured on Gadget Show rated best buy)
  • Samsung 250GB HDD Blu-Ray Player
  • Sony 120GB HDD Handycam
  • Mulberry Computer Case
  • Apple 16GB Nano iPod with Bose SoundDock digital Music System
Sales Value £10,000
  • Nikon VMA470E1 S640 Coolpix Digital Camera Silver
  • Philips MCI300 Wireless Micro HI-FI
  • Samsung 320GB HDD DVD Recorder
  • Apple MC008BT/A IPOD Touch 32GB Black
  • Sanyo CE19LD90 DV-B LCD TV with DVD Player Black
  • Playstation 3 120GB & PRO EVO 2010 Game
Sales Value £7,000
  • Sony CMTBX77DBI DAB Micro System with iPOD Dock
  • Samsung SMX-F30 Digital Camcorder Silver
  • Nintendo DSi Console White & FIFA 10 Game
  • Sony PRS300R Reader EBook Red
  • Toshiba 19AV616 19inch LCD TV White
  • Toshiba SDP93SWB Portable DVD Player
  • Wilson WGG157100 X31 Golf Set Steel
Sales Value £5,000
  • Denby Whie Squares 16PCE Dinner Boxed Set
  • Polaroid CZU-10011B POGO2 ZCAM Digital Camera
  • Sony's NEW Bloggie Camcorder.
  • Apple MC086BT/A IPOD Touch 8GB Black
  • Samsung Wi-Fi Ready Blu-Ray Player
  • Oakley Splinter Polarised Sunglasses
Sales Value £2,500
  • Montblanc Multi Credit Card Case
  • Samsonite D21.28.250 Cordoba Upright Trolly 50CM
  • Sony ICFC1IPMK2B.CEK Clock Radio Docking Station
  • Nikon Coolpix L22 Digital Camera Black + Case
  • Philips HR1861/00 ALU Juicer
  • Oakley Five Squared 00907912-967 Polarised
Sales Value £1,000
  • Power Monkey PM-01 Portable Charger
  • Bladez WD0512 Salvation Pro Helicopter
  • Kenwood TTM312 Virtu Sandwich/Pannini Toaster
  • Lloydtron 7" Digital Photo Frame – White
  • Sony NEW 4GB Digital Walkman
  • Exclusive Thorntons Chocolate Hamper
Please note: In the event that a prize is unavailable from the supplier at the time of fulfilment, Red Letter Days reserves the right to substitute the item with another of equivalent value (in consultation with the affiliate involved of course!).

New Functionality
As you may be aware, Red Letter Days recently launched new functionality which enables us to create exclusive deals/offers for affiliates – everything from individual product discounts to site-wide offers, all delivered seamlessly throughout the customer’s purchasing journey. If you’d like to have an offer created for your site, please do get in touch.

As always we are more than happy to create any bespoke creative and landing pages, so just let me know!

Please feel free to contact us with any questions, requests, or if you just want to say hi.


Phone Joshna on 079 1863 2814 or Angela on 079 1874 7455
MSN or

Thursday, 18 March 2010

Innovative Technology at Red Letter Days Levels the Playing Field

Innovative Technology at Red Letter Days Levels the Playing Field

We’re extremely proud today to launch innovative new technology at Red Letter Days that we believe represents a huge step forward in the way that advertisers deliver special offers to affiliates.

Over the past year there’s been a lot of discussion in the industry about the value added by each type of affiliate at each stage of the buying cycle, and whether some affiliates are advantaged over others due to their position in that cycle and the incentives they can offer to customers.

From listening to these discussions, we resolved to respond to these concerns by developing a fairer system that would enable every affiliate to provide compelling and exclusive deals, without disadvantaging any particular affiliate type.

So what’s the solution?

Red Letter Days has developed a system which either hides or displays the voucher code entry box based on the referring URL, which removes the potential issue of sales leakage for non-voucher code sites in the final stages of the purchasing process. This enables the box to be shown for traffic from sites which have a code, but hidden for those who don’t.

However, we knew that alone would not be enough to truly empower all affiliates to deliver compelling offers to customers. So we’ve added an extra parameter in the affiliate inbound URL that enables a ‘deal ID’ to be passed in. This deal ID is recognised by our website in combination with the affiliate ID, and agreed special offer/s are then displayed throughout the entire customer journey.

The system offers a range of powerful benefits to affiliates:

  • Deal IDs are exclusive to individual affiliates and must be used in combination with the affiliate’s ID, so there is no risk that another affiliate can hijack an exclusive deal.

  • Special offers can be set site-wide, at category or sub-category level, and even at individual product level. A minimum spend can also be applied before a discount can be used, providing a mechanism to encourage higher average order values.

  • Affiliates can promote a range of deals at the same time. For example, a driving days affiliate could promote a link which offers a specific driving product at half price alongside a link which offers 15% off all other driving experiences.

  • Multiple affiliates can offer different deals on the same product. For example, one could offer 10% off a Pamper Spa Day, while the other has £10 off the same Pamper Spa Day.

  • The offers displayed are session-based, giving affiliates a strong call to action – ‘You must click on this link to see these special deals’.

  • Voucher code affiliates have a much more secure method of offering discounts as exclusive codes cannot be republished.

  • The customer experience once a visitor clicks through to the Red Letter Days site is seamless and easy to understand. For the life of their session, any relevant deals will display (including the discounted price/s) throughout the entire customer journey from browsing to completing a purchase.

What does it look like?

The screenshots below show how deals appear for customers on the Red Letter Days site:

Want to try it for yourself?

Simply follow the links below to see the system in action.

Scenario 1: Show or hide the voucher code entry box

If the referring affiliate has a discount code running with Red Letter Days, we will show the voucher code entry box on the checkout page:

However, if a consumer clicked through from an affiliate site without a code, the box will not appear:

Scenario 2: Bespoke onsite offers for specific products

In this scenario we’ve created a deal for a specific product (deals can also be applied site-wide or for particular categories or sub-categories). The deal in this instance is £20 off our Ferrari Driving Thrill, which can only be obtained by going through the relevant affiliate’s links:

Affilinet Example:

Affiliate Window Example:

If you clear your cookies or close your session and start again you will see that the Ferrari Driving Thrill returns to full price on the website:

If another affiliate tries to use the deal ID, it doesn’t work, as our website recognises that an incorrect affiliate ID is being used in conjunction with the deal ID.

Affilinet Example:

Affiliate Window Example:

Scenario 3: Applying a discount site-wide, without the need for a code to be entered

This piece of functionality allows the discount code to be applied automatically throughout the customer journey and omits the use of a ‘physical’ code which the user must enter at the checkout. The examples below show a 10% discount being applied across the site:

Affilinet Example

Affiliate Window Example:

Scenario 4: Applying different offers to the same product for multiple affiliates

This scenario allows us to create different offers for multiple affiliates for the same product. The below example shows 2 separate offers for a Pamper Spa Day:

10% off Pamper Spa Day:

Affilinet Example:

Affiliate Window Example:

£10 off Pamper Spa Day:

Affilinet Example:

Affiliate Window Example:

*Please note: the above links are from affiliate test accounts and will drop cookies as per usual. All deal demos will expire on 26.03.10.

How will we implement this?

On Affiliate Window we can add individual click-appends to affiliate IDs. These click-appends trigger the logic and change the site depending on what Red Letter Days have set up for that specific affiliate. On Affilinet we simply add a click append with the deal ID to the existing tracking code. Together the affiliate ID and the Deal ID will trigger the deal to show on the Red Letter Days website. This means that once the offers are set up, there’s no extra work required for affiliates!


We’ve been testing the new functionality with a number of affiliates and the feedback has been incredibly positive:

“These innovations from Red Letter Days open up a new world of possibilities as well as redefining current standards in the affiliate industry. They can be the foundations of future internal developments and should be considered as a new standard within affiliate marketing which all merchants should aim to reach.”
- David Fiske, Director, DBFCS

“It's not often that Affiliate Managers listen to affiliates and THEN go and implement those requests. But that is exactly what the Red Letter Days team has gone and done. “
- Peter Anderson, Director,

“Red Letter Days is one of the most innovative merchants in the affiliate space at the moment. We love working with them because it's clear that they really value affiliates as partners to the success of their brand and understand the importance of applying technological advances to grow their affiliate programme.”
- Evelyn Mackinnon, Senior Partnerships Executive,

Available to use now!

This is live on our systems and available for affiliates to start getting exclusive deals for their sites. If you would like to set up a deal, require further information or have any feedback, please get in touch with me at

I also plan to run a couple of demonstration sessions at both the Affiliate Window and Affilinet offices. Let me know if you are interested in coming along and seeing a more in-depth demonstration of how this all works.


Tuesday, 23 February 2010

Red Letter Days Mother's Day Creative and Offers

Hi all,

Hope all is going well!

Just a quick update on our current creative and special offers - Mother's Day creative is now live and available for everyone to use in the Red Letter Days creative area on both Affilinet and Affiliate Window.

We also have a great range of special offer treats for mum:

20% off Champneys Ladies' Spa Hamper - £39 reduced from £49
offer ends 15.03.10

15% off Kensington Palace Tour and Tea at Fortnum and Mason for Two - £98 reduced from £115
offer ends 15.03.10

50% off Theatre Fan Club Membership plus Show Ticket - £20 reduced from £40
offer ends 15.03.10

20% off Bath Me - Newborn Baby Hamper - £38 reduced from £48
offer ends 15.03.10

15% off London Meal and Top Price Theatre Evening for Two - £110 reduced from £129
offer ends 15.03.10

15% off Tour of Shakespeare's Globe and Afternoon Tea for Two - £64 reduced from £73
offer ends 15.03.10

15% off Four Star Premium Two Night Weekend Break for Two - £335 reduced from £395
offer ends 15.03.10

As always we are more than happy to create any bespoke creative and landing pages!

The Red Letter Days Q1 incentive scheme is still running; we have an amazing range of prizes up for grabs from iPods to Gucci watches.

If you have any questions, ideas or would like to find out more about the Red Letter Days affiliate programme, please feel free to get in touch.


Tuesday, 19 January 2010

Red Letter Days - Winner of Bali Holiday and Weekend Breaks

Hi all,

After three months of blood, sweat and tears from all of our affiliates who drove amazing sales for us at Christmas, we're thrilled that the time has come to announce the winners of our incredible holiday prizes including 7 nights in Bali and two European city breaks.

Winner of 7 nights in Bali!

Every week from October 19 we came up with new ways for affiliates to win extra entries into the Bali prize draw, and we'd like to thank all of you who kept going the extra mile week after week to earn more chances to win:

So without further ado, i'm delighted to announce that the much-envied winner of 7 nights for two in Bali is:

Freemax Media

You can see this thrilling prize draw in action on youtube at

Runner-up prizes - European City Breaks

That's not all...we also have two runner-up prizes of a weekend city break at the winner's choice of location (Cannes, Venice or Barcelona).

The first prize is awarded to the creator of the best Red Letter Days landing page. This was judged by a panel of Red Letter Days staff and industry heavyweights Pete Rowe and Kevin Edwards, representing our two affiliate networks affilinet and Affiliate Window.

We have had some great entries for this and it certainly wasn't an easy decision to make. However after much deliberation, we've awarded this prize to:

David Fiske, Proper Presents
You can see David's winning landing page at

The judges noted the integration David has done with the video and the locations, which covers off all the main information simply and quickly, and within an attractive and easy to navigate format. Congratulations David!

The second winner was drawn from a pool of the top 5 most improved affiliates from last year (based on the uplift achieved on sales results from 1 October to 31 December 2008 to the same period in 2009) and the top 5 best new affiliates (signed up on or after 15 September 2009).

The winner of this prize has driven fantastic results for Red Letter Days and certainly deserves a relaxing weekend break:

British Retail

You can see this thrilling prize draw in action on youtube at

Congratulations to our holiday prize winners - truly well deserved!